The One Person Factory System

the journey begins

It was time to face reality.

Five years ago I was facing the realization that no day job was going to pay me enough money to achieve my goal of financial liberation.

By 'financial liberation' I simply mean having enough money to live comfortably and spend my time more or less doing what I wanted while not having to really think about money.

I'd been toiling year after year to build someone else’s business, with money constantly on my mind because I didn’t have enough of it.

Waiting for something better to come along, rather than seizing control of my future and constructing the life I wanted.

Most people reconcile themselves to such a fate. They don’t like it, but they accept it.

Others consider such a fate to be intolerable and refuse to accept it. They carry on with their work-a-day life out of immediate necessity, but the burning desire to escape it only grows by the year.

If that is you, then we have already have something in common.

AND YOU MIGHT UNDERSTAND THIS...

In order to achieve financial liberation, you need to sell something.

There are 2 things you can sell:

- - a product, or
  - a service

The problem with selling a service, like website design, is that it’s not really scaleable. You can only work so many hours a week, and your income will once again hit a ceiling. AI and automation are rapidly replacing such jobs anyway, flooding the market with competition from those whose jobs have already been replaced.

If you sell a product, there are 2 options. You can either:

- - be a middleman and sell someone else’s product, or
  - you can make and sell your own.

The problem with selling someone else’s product is that you will need to compete with others who are selling the same thing. The result is a price war, as there is little that differentiates the various offers. It’s a brutal race to the bottom.

This is why I:

- - sell a product, not a service
  - make the product myself

When you make and sell your own product, you have full control over your business. Your work has a compounding effect as you build a machine that generates adequate profit in the short term, more money in the medium term, and potentially limitless returns over time. It's the opposite of living paycheck to paycheck.

And because you are the sole producer of your product, you are not subject to the race-to-the-bottom price wars that haunt retailers.

Moreover, your work becomes meaningful and fulfilling, rather than tedious and alienating. Your business offers a sense of purpose, and provides not only an outlet for creativity, but a reason to learn and to grow, as you now have a platform on which to apply your knowledge. Your business becomes nothing short of a vehicle for self-actualisation.

But what does all this mean in practice? How do you know what to make and how to make it? How do you sell what you make? And how do you do all this stuff by yourself, when other companies have teams that do the same thing?

We’ll get to all that.

sound familiar?

This course might be for you if...

If none of these apply to you, feel free to leave this page and carry on with your day.

I have spent the last 5 years developing, implementing and refining a system for opening and operating a microproduction business.

The purpose of such a business is bring fulfilment, meaning and financial liberation to anyone ambitious enough to take the plunge.

The system is called the One Person Factory framework. Very simply, it is a system for developing outstanding products, producing them efficiently, and selling them profitably and with ease.

It's the framework I wish I'd had when first got started myself.

While I am a furniture maker by trade, there are now One Person Factories popping up all over the world, producing and selling ceramics, leather goods, clothing, home decor items to name a few.

Module II—What to Make (4 hours)

We go deep down the rabbit hole and learn:

■. The 3 Immutable Laws of One Person Factory Product Development

■. 6 Core Strategies for developing a smash hit product

■. Five Simple Strategies to Think Outside the Box (that your competition doesn't know)

■. How to gather feedback, iterate and improve Your prototype quickly

■. How to Value Stack your offer and minimize perceived risk to make it practically impossible for customers to say no

..and much more

Module III—Branding, Marketing & Sales for the One Person Factory (5 hours)

We learn easy to implement and highly actionable strategies:

■. How to construct a Brand Identity Prism that will form an unshakeable bedrock for your company

■. Constructing your Sales Funnel: The only Sales and Marketing Strategy you will ever need

■. Proven (and easy) strategies and tactics for generating top-of-the-funnel leads that anyone can implement

■. My 4 Point Strategy for a Smash Hit Instagram Page

■. How to integrate and leverage the power of your website in your sales funnel

■. Bottom of the sales funnel strategies + the Extended AIDA model

■. How to start using automated email marketing without any special technical knowledge

Module IV—Lean Production for the One Person Factory (4 hours)

We focus on turning your shop into a well-oiled machine:

■ How to implement the Japanese 5S System

■. 12 Methods to Set Your Shop in Order

■. Bake Continuous Improvement into your daily routine with my Kaizen Planner tool

■ How to implement Poka-Yoke to error-proof your operation

■. Identify and eliminate wasted time and effort with my Muda Waste Detector tool and watch your productivity skyrocket

■. Document and iterate on your work processes in 60 seconds at a time with my Standard Operating Procedures template

from the trenches...

I spent three years refining this system so that you don’t have to.

It’s genuinely heartbreaking to watch most artisan craft businesses fail to become profitable. So many skilled artisans who have all the right intentions end up pouring their blood, sweat and tears into business ventures that are dead in the water.

■ Hourly, 50% of Etsy shop owners make less than the Federal minimum wage of $7.25.

■ 74% of Etsy shops eventually fail.

And the worst part about it is that all this suffering is completely unnecessary. I've been there, I get it.

I spent three years straight in the trenches:

■ Testing out product after product, and not finding one that clicked.

■ Wasting precious time on inefficient production processes

■ Dealing with constant headaches, ‘putting out fires’ and feeling as though I was constantly swimming against the tide

■ Barely scraping by, feeling stressed out and let down, and wondering if I should throw in the towel

I even, in my darkest and most desperate hour, considered trying to sell on Etsy myself.

The One Person Factory framework is what I wish I’d had when I started. I remember searching far and wide for anyone who could guide me and get my newly-founded, struggling business on the right track. The thing is, there just simply wasn’t such a blueprint for starting, developing, running and growing a profitable artisan brand—until now.

That’s why, as I was writing the course over the last two years, I imagined that I was coaching the former me.

I created The One Person Factory course because I understood that there was no other way for artisan entrepreneurs to learn this stuff. Sure, there are mountains of books and courses to do with:

■ running a small business

■ sales and marketing

■ branding and positioning

■ production processes

■ e-commerce.

But none of them are calibrated to what we do, so the advice they offer is general at best, and downright misleading if you don’t get the nuances of it.

More to the point, none of them will tell you what you actually need to do in order to grow a small production business to the point of financial liberation, namely:

■ Produce a smash hit of a product that flies off the shelf so fast that you biggest concern is actually getting orders filled

■ Make this product efficiently enough so that you are competitive

■ Get your product in front of eyeballs and convert interest into sales.

I’ve spent 2000+ hours sifting through more than 50 books, countless blog posts, and hundred of hours of video in order to sort the wheat from the chaff.

I’ve also spent more than $5,000 over the last 3 years on online training courses—so you don’t have to.

I have distilled the teachings of marketing gurus, sifted through the noise of e-commerce advice, borrowed what works and discarded the rest. And most importantly, I've applied and refined what I'd learned. The result is the One Person Factory system —a tried and tested, tailor-made approach for people like us that consistently brings results.

I used to struggle with keeping my workflow organized, lean and efficient. Constantly searching for documents on my laptop, keeping everything in my head, wasting time and mental energy instead of taking action.

I needed a way to keep everything in one place, so that I could locate any document or tool in seconds. So I created (then improved and refined) my own system—a simple, tailor-made platform for artisan entrepreneurs to run and manage an entire business, no complicated tech skills required.

This is the exact system I use to run Warehouse57. A simpler organizational system will never be devised.

The One Person Factory Central Command System is based entirely on Google tools, is completely free, totally customizable, has a learning curve of about 5 minutes and requires no special technical skills.

BUT WAIT, THERE's more

3 More Outstanding Bonuses: Tailor-made digital tools that earn you money and save you time

I'm also including the very same online custom problem-solving tools I built and use to run my own company. These programs have been invaluable in simplifying my tasks and eliminating confusion so that my work is low-stress and never a struggle. Each of these tools:

■ can be implemented immediately by anyone, no specialized technical knowledge required

■ seamlessly integrates with the One Person Factory Central Command System, or can be used on its own.

■ come with easy-to-follow tutorials to get you up and running in no time.

60 Second Kaizen Continuous Improvement System

Now it's easy to 'fix what bugs you'–a pillar of Lean Manufacturing. All you need is one minute to record any inefficiency, annoyance or area for improvement right when you encounter it:

■ Record new items with one click and a super simple voice or text entry interface–no fussing around with spreadsheets. Sixty seconds (if that) and you're done.

■ Automatically sorts entries based on ease of solution and intensity of issue

■ build a list of actionable items with one click.

My Muda Waste Reduction System

The typical artisan producer wastes 30-40% of their time on non-value added activities. In Japanese Lean Manufacturing, this is called 'Muda'–wasted movement, materials, time and energy. (It's all in the course).

Cut out the waste and turn your business into a well-oiled machine with my super easy-to-use Muda Waste Reduction System. Automatically links up with your Standard Operating Procedures, no data entry required. (Pro tip: this thing will save you an absolute ton of time).

Lean Operations Manual template

Your Operations Manual is like the computer code that runs your business–it's what separates the pros from the amateurs.

Plugs straight into your Muda Waste Reduction System in seconds for simple automation. Seamlessly integrates into the One Person Factory Central Command System, so that every process, procedure or policy is a click away. Add Standard Operating Procedures (SOPs) and build your Lean Operations Manual a few minutes at a time, as you work–no boring, lengthy sit down sessions required.

Join the One Person Factory movement while the special Pre-Launch offer is still on.

Here's the deal: The One Person Factory System will drop soon at $250, and as part of the Pre-Launch campaign, I’m amassing testimonials. I'm going to keep the Pre-Launch price at $197—on one condition: If the course has been a game changer for you, drop me a line when you’ve completed the program and give me your honest thoughts. I'd also be grateful if you give me permission to use your feedback as a testimonial (pseudonyms are fine). Fair?

Is this a self-paced course?

Yes. You will have immediate and lifetime access to the course material, and you may complete units at your own pace. It’s recommended to go through the course material once to gain a holistic understanding, and then go back and focus on the nuts and bolts.

You will be able to revisit particular units as reference material as you need.

How long is the program?

The time to complete the course will vary from person to person, but roughly 25 hours for the core content. You will also spend some time setting up and implementing the bonus tools, such as the Central Command System. This will be an iterative process as you develop your business, rather than a single sit down session.

Do I need prior experience with running a business?

No, but you will need to know how to make something—or be willing to learn. You will also need to understand particular rules and regulations to do with running a small production business in your locale, such as permits and accounting requirements.

Running a business as an artisan is not a linear process, but rather an iterative one. It is as much an art as a science. You will make mistakes and learn from them—we all do. The One Person Factory System gives you the understanding to begin this process.

I’m not in the USA, is this course relevant to me?

I am also very far from the USA. There may be a number of references to the US market as the majority of people implementing the program live in the States. However, the content of the course has nothing in particular to do with the USA or any other country. The principles and practices we talk about are applicable internationally, certainly in any developed country.

What is your refund policy?

As this is a digital product and there is no way to return it, we do not offer refunds. Please be sure that this course is for you before purchasing.

Why didn’t I get a login email?

Most likely there was a typo in the email address that was entered when registering. Get in touch at nate@thenathaneverett.com and we’ll sort that out for you.

never beg for a job again

Grow a lean, profitable microproduction business in 2024 all by yourself.

the journey begins

It was time to face reality.

AND YOU MIGHT UNDERSTAND THIS...

In order to achieve financial liberation, you need to sell something.

sound familiar?

This course might be for you if...

You have the skills to make something

you've lost faith in salaried jobs

You find yourself stuck in a rut

You are skeptical of online courses

You’ve tried making and selling something before

You are hesitant to take the risk

THE ECONOMY IS CHANGING

Why Most Microproducers Fail.

YOUR Product must be remarkable, otherwise...

Your Production must be quick and easy, otherwise...

your marketing must be simple and easy, so that...

Here's a brief overview of what's inside the course.